business is a division of Mitchell & Webster. Ross Mitchell
and Jock Webster have been farming together since 1972, and
Ross's son Peter joined them in 1995. The home farm and birdseed
processing business is in Airedale Road Weston, just out of
Birdseed started with one paddock of it's cropping operation
in sunflowers and now more than a third of it's 900 hectares
supplies customers all over New Zealand.
began to specialise in birdseed production in 1975, having previously
grown sunflower for oil. They put in one paddock of sunflowers
under contract for birdseed and the business literally grew
from here. Half the gross income is now earned by producing
sunflower and canary seed.
crops grown are wheat, barley, ryegrass, rape and kale with
other seeds being bought in as needed to achieve an average
annual production of around 800 tonnes of birdseed.